How the retail chain monitoring tool works
Functionalities
All the functionalities we offer are available under the standard price plan. Besides, we can tailor the tool to your specific needs or integrate our data into your geospatial analysis system.
The tool allows monitoring most of the networks in Poland: grocery chains, restaurants, pharmacies, kiosks, DIY stores, fashion stores, etc.
The application allows browsing the current locations of the selected network from the map, as well as historical locations for several points in time. This allows for analysis of the expansion strategy of individual players.
The tool enables analysis of market saturation with a given format or brand at cities, counties, voivodeships. Saturation rates per population and per purchasing power level are published.
Benefits
A complete database of competitive stores’ locations, along with the information on the population and purchasing power nearby.
Monthly updated data, allowing for dynamic response to the market changes.
Access to historical data on openings and closings to verify the strategies of each network.
An automated alert system that clearly shows which stores have been opened or closed over the past period.
The possibility to track trends for selected formats or geographic areas, as well as changes in dedicated market indicators.
In addition to the data access in the form of an interactive dashboard, it is also possible to export data to CSV or XLS format.
Access to up-to-date data about competitors' openings allows retailers to better adjust their long and medium-term format strategy to dynamic market conditions. Moreover it allows for effective tactical operations in specific markets.
Kinga Barchoń, Partner PwC Polska
Micromarket Monitor implementation process in 3 simple steps
Definition of the service scope
In a collective workshop we determine which store formats you would like to monitor. There is also a possibility to monitor foreign stores.
Tool calibration
Our team adapts the tool to your needs and grants access to selected users.
Launching the service
The tool is available to the users and the data it contains is updated on a monthly basis.
Pricing of the marketing network monitoring tool
The price for the service includes a one-off tool calibration fee and a monthly or quarterly license fee. Standard prices apply to retail chains in Poland, monitoring of foreign chains is priced individually.
- Fee for adjusting the tool to your needs
- The choice of the geography and market sectors you want to monitor
- Fee for accessing the tool with monthly data updates
- Semi-annual settlement - 4K PLN per month, or 24K PLN net for six months
- The fee applies to one market segment, e.g. grocery stores, pharmacies, clothing stores, etc
- Fee for access to the tool with quarterly data updates
- Semi-annual settlement - 6K PLN for the quarter, i.e. 12K PLN for half a year
- The fee applies to one market segment, e.g. grocery stores, pharmacies, clothing stores, etc
Contact us
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