Retail chains in Poland - Monitoring tool
Micromarket Monitor
How the retail chain monitoring tool works
The Micromarket Monitor tool allows you to automatically track competitors’ movements and monitor the development of a given store format on a micro-scale. This enables the network expansion and marketing team to take tactical measures to increase their competitive advantage.
Functionalities
Competitive network expansion monitoring
The tool allows monitoring most of the networks in Poland: grocery chains, restaurants, pharmacies, kiosks, DIY stores, fashion stores, etc.
Viewing current network locations
The application allows browsing the current locations of the selected network from the map, as well as historical locations for several points in time. This allows for analysis of the expansion strategy of individual players.
Market saturation insights
The tool enables analysis of market saturation with a given format or brand at cities, counties, voivodeships. Saturation rates per population and per purchasing power level are published.
Benefits
Data about competitors in one place
A complete database of competitive stores’ locations, along with the information on the population and purchasing power nearby.
Regular updates
Monthly updated data, allowing for dynamic response to the market changes.
Insight into historical data
Access to historical data on openings and closings to verify the strategies of each network.
Store opening alerts
An automated alert system that clearly shows which stores have been opened or closed over the past period.
Indicators showing saturation and market trends
Data exports
In addition to the data access in the form of an interactive dashboard, it is also possible to export data to CSV or XLS format.
Micromarket Monitor implementation process in 3 simple steps
01
Definition of the service scope
In a collective workshop we determine which store formats you would like to monitor. There is also a possibility to monitor foreign stores.
02
Tool calibration
Our team adapts the tool to your needs and grants access to selected users.
03
Launching the service
The tool is available to the users and the data it contains is updated on a monthly basis.
Pricing of the marketing network monitoring tool
Tool calibration
- Fee for adjusting the tool to your needs
- The choice of the geography and market sectors you want to monitor
10K PLN
One-time fee
Monthly Updates | 1 market segment
- Fee for accessing the tool with monthly data updates
- Semi-annual settlement - 4K PLN per month, or 24K PLN net for six months
- The fee applies to one market segment, e.g. grocery stores, pharmacies, clothing stores, etc
4K PLN
Monthly fee
Quarterly Updates | 1 market segment
- Fee for access to the tool with quarterly data updates
- Semi-annual settlement - 6K PLN for the quarter, i.e. 12K PLN for half a year
- The fee applies to one market segment, e.g. grocery stores, pharmacies, clothing stores, etc
6K PLN
Quarterly fee